When you see someone quoted in the press, on a topic where you are well-versed, do you wonder, "Why Her and Not Me?"
The answer is simple: a Public Relations professional put the name and credentials of that person in front of the reporter. Yesterday -- or last month -- the source was presented to the reporter as someone who could speak authoritatively on a timely issue and would be accessible and available.
When a reporter talks to someone else about your area of expertise, that means you've lost out on valuable air time to promote your products and services.
If being in the media will support your business growth, then consider how you will generate that coverage.
Reporters interview the people they know. They do not call people to whom they have not been introduced.
So, if you have not been introduced, and you get a call from a reporter, it may not be for the best reason.
Make it your business to get in the news -- to support your business.
Looking forward to hearing from you.